First Things First
A pursuit to help underrepresented Americans get out their vote.

Luma Votes

The election of our lifetime took place in November 2020, and we set out to go the extra mile. Beyond matching donations to incredible organizations like Vote America and The Election Protections Hotline, we also used the resources available through Luma's various segments to pursue inventive solutions that ensured crucial American voices were heard. 

Vote Early Day

Luma participated in the first-ever Vote Early Day, an MTV-led movement that provides grants for non-profits who aid hyperlocal efforts that encourage Americans to vote early. With the help of Luma Pictures’ employees, we crowdsourced the effort to narrow down grant-candidates to critical voting regions and awarded grants to three non-profit operations: Baltimore Votes, Georgia Youth Poll Worker Movement, and League of Women Voters - Miami Dade. All organizations focused on maximizing early turnout in battleground states. 

Georgia Youth Poll Worker Movement

Vote Early Day Event

Community x Luma

Community is the first company we funded six years ago through Luma Launch—our early-stage venture fund. Today, Community has grown into a prominent and respected social platform that connects celebrities and influencers with their fans via 1:1 texting.

In the lead up to the 2020 Election, these influential surrogates reached over two million voters in key battleground states with voter education on mail-in ballots, how to fight voter suppression, and how to talk about voting with friends and family. We’re proud to have partnered with such a great company to help make a real impact!