The National Multiple Sclerosis Society has launched the “Together We Are Stronger” campaign, which uses Virtual Reality (VR) to let people living with multiple sclerosis experience their passions in a new way.
Luma teamed up with John X. Carey at Tool of North America, and Wieden + Kennedy to complete the VR component of the campaign that highlights a surfer and a dancer whom have been forced into being bystanders of the very sports they hold most dear since their diagnosis of MS. “Off My Wave” and “Exit Stage Never” comprise the 360-degree films viewable on YouTube 360 and FaceBook 360. ‘Surfing’ and ‘Dancing’ are traditional executions that include POV vignettes sourced from the 360 degree content.
It was up to Luma to bring director John X. Carey’s beautiful imagery to life within a fully immersive 360-degree environment. This allowed the viewer to feel as though they were actually performing these experiences and not simply witnessing from afar.